Barack and Michelle Obama engage in a business deal with Netflix

The last president of United States of America Barack Obama and his wife Michelle Obama have launched their own production house named “Higher Ground Productions”. 

The owners are planning to get into a television business contract; and they have lately signed a multi-year deal with Netflix.

In proclaiming a deal it is believed that Netflix offered no particulars on what shows they would make. Netflix declared that the Obamas would create “a varied mix of content,” possibly comprising of scripted and unscripted series, films or documentaries. 

“We hope to promote the endowed, inspiring, artistic expressions who are able to uphold more compassion and understanding between peoples, and support them to share their stories with the wider world,” Barack Obama said in Netflix’s broadcast.

An acquaintance of this business deal said that the Obamas may also join selected on-air programmes which are not probably biased in nature. 

The sort of people that Obama brought forward as guests at his State of the Union statements would possibly deliver forage for the types of stories they seek to share.

“Barack and I have always understood the influence of storytelling to make us contemplate contrarily about the realm around us, and to help us expose our minds and hearts to others,” Michelle Obama said.

No content from this deal is predictable to be accessible until 2019. 

Netflix has 125 million subscribers globally and has always been hesitant to debate about the number of viewers, but it evidently governs the rising market for streaming amenities. 

Forty-nine per cent of streaming being watched now originates through Netflix, which is trend-setting, said Nielsen.