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Black Friday Sale! Mark Your Calendars Before It's Late.

Cold winter air and darker evenings have returned - and the Black Friday sales will be in full swing next week, marking the start of the shopping season in Pakistan and across the globe. The hype is already in the crisp winter air where some retailers have already started releasing early deals.

The trend first began when online shopping portals saw the potential business and profits of this day online – they introduced Black Friday to the internet with lightning deals happening every hour, the concept spread like wildfire to other online retailers worldwide and it absolutely made no sense for Pakistan to be left out.

Though in 2015, Black Friday garnered too much negative publicity, with a viral social media campaign against it, the response to the sale was anything but subdued. However, in the midst of this controversy and backlash, in 2016 Ethnic by outfitters introduced ‘White Friday Sale’ that went viral and attracted appreciation from people-citing the ingenuity and innovation. The ‘White Friday Sale’ became the talk of the town so much so that, Ethnic being the pioneer of the ‘White Friday Sale’  then led the way for other brands to follow its lead, paving way for similar campaigns such as ‘Blessed Friday’,’ Super Friday’, Big Friday’ and what not.

Retail stores at malls offered up to 70 per cent discount on clothing items and up to 50pc on electronics – choosing to market it as ‘Blessed’ or ‘White’. Some retailers  continued the sales even over the weekend. Photos and videos shared on social media showed that malls in three urban centres – Karachi, Lahore and Islamabad – had endless queues of cars with eager shoppers, mostly women. 

Since, November’s Friday is already here the shopping season is around the corner and all the best brands are competing to get the best sales number this White Friday and before the people go crazy on their shopping spree and their window breaking trail, we are Waiting with eager anticipation whether the pioneers of white Friday will stick to the same campaign name and introduce sale offer this shopping season or will they go even bigger –known for their unstoppable ideas.

We have already kept our wallets in hibernation for the winter season sale, but let’s see what ethnic or other bigger brands have in store for us and will the pioneers  come back strong again to beat the competition-because the benchmark has already been set high.

  • Black Friday
  • White Friday
  • Ethnic
  • Karachi
  • Lahore
  • Islamabad