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Google announces mobile first indexing desktops to come second

After over a year and a half of testing, Google just announced the roll out of its “Mobile-first” indexing of the web. Mobile first indexing means Google will start using the mobile version of web pages for ranking and indexing in its search results.

According to statistics, mobile users surpassed desktop users back in 2016.

Mobile-friendliness has been one of the many factors in determining how a site is ranked for quite some time. Google says that there are times when a non-mobile friendly page has the best information and will appear higher. With this new ranking system, Google is giving priority to mobile sites in several ways.

Google also claims that the mobile-friendly indexing won’t directly impact how content is ranked but says that websites having mobile friendly content will help the website have better mobile search results.

Google has started shifting websites to the new indexing, starting with the websites following the best mobile-friendly practices. Google has notified the websites that have been shifted via Search Console. The timeline for the complete rollout has not been specified by the company as of yet.

  • Google
  • Mobile
  • Indexing
  • Search