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Kate Spade brand plans to donate over $1m to mental health awareness

The brand found by deceased fashion designer Kate Spade has announced to donate more than $1 million for the cause of suicide prevention and mental health awareness.

Kate Spade New York (KSNY) announced the decision on Wednesday as an effort to carry forward the ace designer’s legacy who was found dead in her New York City apartment on June 5.

According to reports surfacing on international media, the fashion icon’s death was ruled a suicide.

As per its latest Instagram post, KSNY would start the donation drive with $250,000 for the Crisis Text Line which is a free of cost, round the clock helpline for those fighting such battles. It would also be accepting donations from general public who wish to donate to the cause from June 20 to 29.

The late designer and her husband Andy Spade founded Kate Spade New York in 1993. The company began by selling handbags but later expanded to include clothing, perfumes and accessories.

Tapestry Inc, the handbag company formerly known as Coach, bought Kate Spade in May 2017.

Kate Spade New York has over 140 retail stores across the United States and more than 175 shops internationally, according to the company’s website.

Kate Spade’s funeral will be held in her hometown of Kansas City today. The designer passed away at 55.

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